B2B Advertising Firm for Google Ads and LinkedIn
For marketing leads running paid search and paid social who need inquiries, not impressions.
RAGSEO is a B2B advertising firm for manufacturers and industrial suppliers. We run buyer-intent Google Ads and LinkedIn campaigns for companies that sell to procurement teams, engineers and buyers, and we tie every campaign to landing pages and inquiry tracking you can audit yourself. If you are comparing agencies for paid search and paid social, this page shows how the two channels fit together.
Most of our clients come from manufacturing, equipment and industrial supply. They already have a website, a product catalog and a sales team that needs qualified conversations. We do not promise a return on ad spend figure we cannot prove. We set up the account, the tracking and the reporting so you can see which queries and which job titles turned into inquiries.
Where this usually starts
Clicks without inquiries
Your Google Ads account spends every month, but the form fills are students, job seekers and competitors. Sales sees nothing usable, and budget gets cut before the channel has a chance.
LinkedIn targeting too broad
You run LinkedIn ads by industry and company size, then get engagement from people who never buy. Job titles, seniority and buying committees are not mapped to your actual sales conversation.
No tracking you can audit
Reports show impressions and clicks. Nobody can say which keyword or which audience produced a real inquiry, so every budget review turns into an argument about the numbers.
What you get
Buyer-intent Google Ads
Keyword and query research built around commercial intent, not volume. You get campaign structure, ad copy, negative keyword lists and bid strategy, with search terms reviewed and cleaned every month.
LinkedIn job-title targeting
Audiences built from job titles, seniority, function and company lists. We write sponsored content and message ads for the people who sign off or specify, and we exclude the rest.
Landing pages and forms
Campaign pages built for one product family and one action, with short forms, clear specifications and a path to an inquiry. Pages load with LCP at or under 2.5 seconds.
Inquiry tracking you audit
Conversion tracking on forms, calls and chat, connected to Google Analytics and Google Search Console. You keep access to the accounts and can check every number we report.
Monthly reporting
A monthly report with spend, queries, audiences, inquiries and the strategy adjustments for the next month. Data comes from the ad platforms, Google Analytics and Search Console.
Channel plan
A written plan that says which products go to Google Ads, which go to LinkedIn, and what budget each channel needs before you commit. Custom packages are available.
How it runs
- [01]
Account and site audit
We review your ad accounts, website, product pages and existing tracking, then list what is missing before any spend changes.
- [02]
Keyword and audience plan
Commercial queries go to Google Ads. Job titles, seniority and company lists go to LinkedIn. You approve the plan before launch.
- [03]
Landing pages built
We build or rebuild the campaign pages, add forms and conversion tracking, and test on mobile before ads go live.
- [04]
Launch and clean up
Campaigns start on tight targeting. Search terms and audiences are reviewed weekly at first, with negatives and exclusions added.
- [05]
Report and adjust
Each month you get spend, inquiries and strategy changes. Budget moves toward the queries and job titles that produce real conversations.
How we evidence results
RAGSEO has no published advertising case study, so we will not present one as an ads result. Here is how reporting works in practice. A RAGSEO client program (client anonymized), a sanitation equipment provider, recorded 191,000 total clicks, 9,270,000 impressions, a 2.1% average CTR and an average position of 17.9 over the past 12 months, read from Google Search Console. That is an SEO program, shown only as an example of how RAGSEO reports data. For advertising, you get the same audit access: inquiry tracking, Analytics and Search Console.
More case studies
Why RAGSEO
500+ technical and marketing team
A technical and marketing team of 500+, including a content team of 300+ writers and a GEO team of 100+ specialists, so campaigns, pages and content ship together.
8 years of SEO experience
Eight years of SEO experience as a company, with core SEO experts holding 10+ years each. Paid search and paid social sit on the same keyword and content work.
No lock-in contracts
Monthly plans with no lock-in. You keep account access, tracking and data, so you can audit the work or take it in-house at any point.
Questions buyers ask
Do you run Google Ads and LinkedIn together or separately?
Together, with one plan. Google Ads captures people already searching for your product or part number. LinkedIn reaches the job titles that specify or approve, before they search. We split budget by product and by market, then move spend toward whichever channel produces inquiries your sales team can work. You can start with one channel if you prefer.
How do you track inquiries from paid campaigns?
We place conversion tracking on forms, calls and chat, and connect the accounts to Google Analytics and Google Search Console. You get access to the ad accounts and the analytics property, so you can check the same numbers we report. If a lead source cannot be tracked reliably, we say so instead of guessing.
Can you build the landing pages as well as the ads?
Yes. RAGSEO is a website development agency as well as an advertising one. We build campaign landing pages and full marketing sites in WordPress, with LCP at or under 2.5 seconds, and we can rebuild an existing site if the structure is holding campaigns back. Website packages are listed at ragseo.ai/price.
What budget do we need to start?
It depends on your market and how many products you promote. We would rather start narrow, prove which queries and job titles produce inquiries, then scale. Send your target countries, product lines and current spend to [email protected] and we will reply within 24 hours with a plan and a budget range.
Do you guarantee a number of leads or a return on ad spend?
No. We do not publish or promise ROAS or cost-per-lead figures, because they depend on your price point, sales process and market. What we commit to is tracking you can audit, monthly reporting from the ad platforms, Analytics and Search Console, and a strategy review each month so budget keeps moving toward what works.
Get a Proposal
Send your products, target countries and current ad spend. We reply within 24 hours.