Poultry farming equipment manufacturer
Client background
This manufacturer builds poultry farming equipment: automatic layer and broiler battery cages, egg collection systems and complete chicken house setups. Its buyers are commercial poultry operations, integrators and farm project developers, mostly outside China.
The country table shows where demand actually sits. India (1,126 clicks), the US (1,102) and Kenya (1,085) lead, followed by the Philippines (791), Nigeria (513), South Africa (424), the UK (252) and Indonesia (235). That is a mix of established and emerging poultry markets, and it shapes both the queries and the content the site needs.
Starting point and challenges
The pack shows a site that already had a brand following: brand queries account for roughly 1,600 clicks, a large share of the 9.51K total. Non-brand visibility was thinner. The top non-brand queries, such as poultry farming project, chicken cages and chicken house, sit at positions 6.0 to 8.7, close to page one but not consistently in the top results.
Demand is split between informational and commercial intent. How-to pages and farm guides pull impressions, while the product page for H-type layer chicken cages sits at position 20.4 with 444 clicks. Mobile drives 5,790 clicks at position 10.7, versus 3,584 desktop clicks at 13.2, so mobile experience and mobile-first content matter more than the raw totals suggest.
What RAGSEO did
RAGSEO ran the standard method for this manufacturer, with the work tied to the themes already visible in the top pages.
- Keyword and topic research around the queries the site was already close to ranking for, including poultry farming project, chicken cages, chicken house and country-specific searches such as chicken cages in Kenya.
- A website audit and on-page fixes: titles, meta tags, internal links, image ALT text and site architecture, with attention to the mobile experience that carries most of the clicks.
- A RAG knowledge base built from the client's own product and project materials, so drafts reflect real cage systems, egg collection setups and chicken house configurations rather than generic copy.
- Content creation for the visible themes: modern chicken house construction, starting a poultry farm, broiler farming in the Philippines, layer farming business and automatic egg collection systems, with AI-assisted drafts reviewed by professional editors.
- Off-page backlinks and monthly Search Console reporting, with strategy adjustments based on what the data showed.
Results in Google Search Console, last 12 months
Over the last 12 months to 2026-09-08, the site recorded the following headline figures.
| Metric | Value |
|---|---|
| Clicks | 9.51K |
| Impressions | 1.16M |
| Average CTR | 0.8% |
| Average position | 11.6 |
The trend rose from January to April, then returned to baseline. The first and last quarters are roughly flat, and the chart is marginal, so a 16-month view is needed to confirm direction.
India led with 1,126 clicks at position 7.8, followed by the US with 1,102 clicks at position 17.3, and Kenya with 1,085 clicks at position 6.2. The Philippines (791 clicks, position 6.4), Nigeria (513, position 6.2) and South Africa (424, position 6.0) show strong positions on smaller impression bases.
What the data says and what comes next
The honest read: 0.8% CTR against an average position of 11.6 means the site earns impressions but loses clicks to the results above it. Positions 6 to 8 on core queries are close, not winning. The US market is the clearest example: 1,102 clicks at position 17.3, so most of that visibility is not converting into visits. Mobile clicks at position 10.7 outperform desktop at 13.2, which points to mobile-first expectations from buyers.
The next step is to push the mid-page commercial pages into the top five, starting with the H-type layer chicken cage page at position 20.4 and the automatic egg collection systems page at position 10.0. In RAGSEO terms that means tightening on-page relevance and internal links around those product themes, adding supporting content for the country queries that already rank well, and continuing monthly Search Console reporting to track whether the April peak can be rebuilt into a sustained trend.
Source: the client's Google Search Console, last 12 months to 2026-09-08, read by RAGSEO as the property's SEO provider. Client name withheld; no figures estimated.