Semrush keywords up from 565 to 1,384 for a laser beauty equipment maker

Client background

This manufacturer builds laser beauty equipment for aesthetic clinics and distributors. Its catalog covers 808 nm diode laser hair removal, cryolipolysis, HIFU and picosecond laser systems, which are sold to clinics, med spas and distribution partners rather than to consumers.

Search demand comes from English-speaking markets, with the US, India, UK, Canada, Australia, Philippines and Singapore all showing up in the query data. Questions like "hifu results after 1 week" and "cryolipolysis" show that buyers research treatment outcomes before they contact a supplier, so the site has to answer clinical and practical questions, not just list machine specs.

Starting point

In the first quarter of the tracked period the site averaged 353 clicks per week and 31.2K impressions per week. The content was thin on the treatment questions that clinics and distributors actually search for, and there was no structured internal linking between product categories and educational articles. The site had product pages, but little that answered "how long until HIFU results show" or "is EMS/RF safe," so it was invisible for most of the queries that matter to this audience.

What RAGSEO did

RAGSEO ran the standard SEO method for this manufacturer, with the content plan built around the treatment and device questions already visible in search demand.

• Keyword and topic research mapped to the queries the site could realistically win, including HIFU results timelines, cryolipolysis recovery, diode laser hair removal and EMS/RF safety.
• A website audit and on-page fixes: title and meta tags, internal links between product categories and articles, image ALT text and site architecture.
• A RAG knowledge base built from the client's own product materials and treatment documentation, so drafts used the manufacturer's actual specifications.
• AI-assisted drafts reviewed by professional editors, then published after client approval, covering the themes that later became the most-cited content.
• Off-page backlink work and monthly Search Console reporting to track which pages and queries moved.

Results in Google Search Console

Over 70 weeks ending 2026-08-17, the property recorded 34,877 clicks and 5,115,077 impressions. The last four weeks averaged 500 clicks per week, and the growth multiple against the starting period was 1.5x.

First-page keyword wins include "hifu results after 1 week" at average position 2.6, "cavitation and rf" at 6.1, "a cavitation device and rf" at 6.8, "ems training side effects" at 7.6, "aqua oxygen beauty machine" at 9.4 and "hifu results after 3 months" at 9.4. The pattern is clear: treatment-outcome and safety queries are ranking on page one, while broader device terms still sit further back.

Third-party view: Semrush and AI search

Semrush (US database, organic) shows organic keywords moving from 242 in July 2024 to 565 in August 2025 and 1384 in August 2026. Estimated monthly organic traffic followed the same path: 86, then 233, then 592. The site now has 11 keywords in the top 3, 78 in positions 4 to 10 and 168 in positions 11 to 20.

In Google AI features over the last three months, the property recorded 302,703 AI search impressions. The most-cited content was "Managing Extreme Temperatures After Cryolipolysis" (54,808 citations), "Efficacy of Diode Laser Hair Removal Technologies" (24,270 citations) and "The Science Behind 5D HIFU Machines" (13,272 citations). Those are exactly the clinical and device-explainer themes the content plan targeted.

What the data says and what comes next

The honest reading: impressions grew 3.5x from the first quarter to the last, but clicks grew 1.6x, and the 12-month CTR sits at 0.6% with an average position of 8.7. The site is visible for a lot of informational queries that searchers do not click, and many rankings sit in the middle of page one rather than at the top. The peak of 675 clicks at week 53 of 70 also shows the curve is not a straight line, and the last four weeks averaged 500 clicks per week.

The next step is to convert that visibility into clicks and inquiries. In RAGSEO terms that means tightening titles and meta descriptions on the high-impression, low-CTR pages, adding internal links from the most-cited articles into product and category pages, and pushing the positions 4 to 10 and 11 to 20 keywords toward the top 3. Monthly Search Console reporting will show which of those moves actually shifts click-through rate.