474,000 clicks in 12 months for a metals information platform

Client Background

The client is a comprehensive Internet platform providing benchmark prices, analysis, news, consulting, and conferences in the metal and mining industry. The client hopes to increase the online traffic of its website by improving its SEO performance, thereby expanding its industry influence and attracting more B2B decision-makers.

Challenges:

Since the industry where the client is located is highly professional, the target audience is mainly enterprises and individuals who have demands for metal prices and industry analysis. To stand out in this fiercely competitive field, the client needs to improve the ranking of its website in relevant keywords and attract more interested traffic.

Solutions:

We used RAG (Retrieval-Augmented Generation) technology to generate highly relevant and professional content to meet the needs of the target audience. By deeply understanding the key terms and trends in the metal and mining industry, we created optimized articles, reports, and news content. At the same time, we conducted comprehensive optimization for the clients core keywords and long-tail keywords.

To enhance the SEO effect, we also optimized the structure of the client's website, improved the page loading speed and mobile experience. In addition, we conducted regular SEO audits and adjusted strategies in a timely manner to ensure that the SEO work always conforms to the latest search engine algorithms.

Results:

From the data of the past 12 months, the SEO performance of the client's website has been significantly improved:

Average ranking: 12.3

Total clicks: 474,000 times

Total impressions: 16,500,000 times

Average click-through rate: 2.9%

Through our continuous optimization, both the total clicks and impressions of the client's website have achieved significant growth. The average click-through rate reached 2.9%, which indicates that the website's content has strong appeal to users. The average ranking is 12.3, indicating that the client's website has entered the first page in the search results of multiple core keywords.Through our professional SEO agency service, the client's online performance in the metal and mining industry has been significantly improved. We successfully helped the client increase its industry influence and attract the attention of a large number of target audiences, laying a solid foundation for the continuous growth of its business.

Search Console snapshot, last 12 months

This snapshot covers the last 12 months to September 8, 2026, for the same metals and mining information platform featured in the published case study. The figures in that published case come from an earlier period, so they are not directly comparable to the numbers below.

The trend is uneven: a spike in January and February 2026, then a decline to below the starting level. Top markets by clicks are India 358K, US 259K, Australia 250K, Vietnam 122K, UK 72.8K, Canada 71.3K, Indonesia 59.8K and Germany 57.9K. Mobile drives 1.26M clicks at a 4.3% CTR and position 6.3, while desktop brings 749K clicks at position 8.9.

Those numbers show strong reach in price-intent queries, but the post-spike decline and mid-page desktop positions mean the program needs to stabilize rankings and convert more of that traffic. The next step is to review the pages that dropped after February and tighten on-page and content work where positions sit between 7 and 9.