Search clicks up 28x for an electric motor manufacturer

Client background

This manufacturer builds brushless direct-drive motors for washing machines and dryers, plus EV motors. It supplies appliance and vehicle OEMs that need reliable, efficient drive systems at volume.

The query languages in the pack, English, Spanish and Italian, point to target markets in North America, Europe and Latin America. Buyers are procurement and engineering teams at appliance brands and automotive suppliers, and they search in their own language for technical comparisons, repair questions and motor types.

Starting point

In the first quarter of the tracked period the site averaged 15 clicks per week and 564 impressions per week. Semrush showed 0 organic keywords in July 2024 and still 0 in August 2025, so the site had no meaningful organic footprint in the US database. It lacked content that matched how buyers search: no pages explaining motor types, no direct-drive versus belt-drive comparisons, and no localized pages for Spanish or Italian queries. The domain was essentially invisible for the commercial and technical terms that matter in this category.

What RAGSEO did

RAGSEO ran its standard SEO method, tied to the motor and appliance themes visible in the first-page keywords and the most-cited content.

• Keyword and topic research mapped to queries like inverter motor, washing machine motor and motor de lavadora, plus Italian terms such as motore bldc lavatrice and lavatrice motore inverter svantaggi.
• Website diagnosis and on-page fixes: site speed, internal links, title and meta tags, image ALT text and site architecture.
• A RAG knowledge base built from the client's own motor specifications, product materials and technical cases, so drafts stayed accurate.
• AI-assisted drafts reviewed by professional editors, covering the themes that later earned citations: how a washing machine motor works, direct drive versus belt drive, and direct drive or belt drive motor choices.
• Off-page backlink analysis and management, plus monthly Search Console reporting and strategy adjustment.

Results in Google Search Console

Over the 40 weeks ending 2026-08-17, the site recorded 5,394 clicks and 579,545 impressions in web search. The last four weeks averaged 304 clicks per week, a 28x growth multiple versus the starting period.

First-page keyword wins include motore bldc lavatrice at average position 1.7, lavatrice motore inverter svantaggi at 2.9, bldc inverter motor at 3.9, motor de lavadora at 7.7, washing machine motor at 8.8 and inverter motor at 9.8. The peak week was 371 clicks at week 36 of 40, and the last four weeks still averaged 304 clicks per week.

Third-party view: Semrush and AI search

Semrush (US database, organic) shows the shift in visibility: organic keywords went from 0 in July 2024 to 0 in August 2025 to 187 in August 2026. Estimated monthly organic traffic moved from 0 to 0 to 158 over the same checkpoints. The site now holds 14 keywords in the top 3, 31 in positions 4 to 10 and 22 in positions 11 to 20. Top non-brand keywords include washing machine direct drive vs belt at position 2 with monthly US volume 110, inverter motor at position 2 with volume 140, laundry machine motor at position 3 with volume 480, and washing machine motors at position 5 with volume 720.

In Google AI features over the last 3 months, the site recorded 81,833 AI search impressions. The most-cited content was Direct Drive or Belt Drive Motor in a Washing Machine with 11,960 citations, How Does a Washing Machine Motor Work with 7,653 citations, and Direct Drive vs Belt Drive: Key Differences Explained with 6,903 citations.

What the data says and what comes next

The honest reading: growth is real and broad, but the click totals are still modest against 579,545 impressions, and the peak at week 36 followed by a last-four-week average of 304 clicks per week shows the curve is settling rather than climbing. Many first-page positions sit in the 7 to 10 range, where clicks are thinner. The Italian and Spanish queries are the strongest wins, which suggests localized content is doing more work than the English pages so far.

The next step is to push mid-page positions into the top 3 and close the impression-to-click gap. In RAGSEO terms that means expanding the RAG knowledge base around the comparison and how-it-works themes that already earn AI citations, adding localized pages for the languages showing traction, tightening on-page elements on pages ranking 4 to 10, and continuing monthly Search Console reporting to adjust the keyword and topic plan. GEO work can be added to defend the AI search visibility that is already appearing.