A product-first website for a wheel loader and forklift manufacturer

Client background

This manufacturer builds full hydraulic wheel loaders, all-terrain forklift trucks and attachments. Its buyers are equipment dealers, rental fleets, contractors and industrial end users who compare load capacity, hydraulic systems, attachment compatibility and after-sales support before they send an inquiry. The site has to work in several target markets at once, so the pages carry product data first and company proof second. A custom design site was the right fit because the product families and attachments do not map cleanly onto a generic template.

Brief and design direction

The homepage had to state the product range in the first screen and route visitors into the three families: wheel loaders, forklift trucks and attachments. The structure is product-first, not solution-first. Four consecutive forklift truck blocks sit above a general product block, which keeps the strongest commercial category visible without a scroll. The navigation then opens up the full catalog: Home, About us, Product, Wheel Loader, Forklift Truck, Attachments, Case, News, Service, Contact us.

The tone stays industrial and factual. Buyers in this category want specifications, configurations and proof of service coverage, not lifestyle imagery. The homepage mockup was approved before the build started, so the section order and the inquiry path were settled early.

What RAGSEO built

RAGSEO built a marketing-driven WordPress site on the standard method, with the homepage mockup approved first and the full responsive build following to W3C standards and SEO best practices.

• Homepage mockup first, then a custom design build launched within 35 working days.
• Responsive layout tested across desktop, tablet and mobile devices.
• Product entries uploaded for testing, covering wheel loaders, forklift trucks and attachments, with inquiry management in the back end.
• Multilingual setup for the four hreflang languages visible in the pack: en, es, fr and ru, each with its regional variant.
• SEO settings, SSL installation and domain setup, with an LCP target at or under 2.5 seconds.
• Backend training and secure credential handover after launch. The open-source code belongs to the client and can be managed without RAGSEO after the partnership ends.

Structure and conversion paths

The live site carries 73 images and a contact form, and the section order is built around the buying sequence rather than a company story.

• Four forklift truck blocks directly under the hero keep the highest-demand category in view and lead into the Forklift Truck catalog page.
• A general PRODUCT block opens the rest of the range, including wheel loaders and attachments, for buyers who arrive without a category in mind.
• Why Choose Us answers the trust question with manufacturing and inspection claims before the inquiry form.
• NEWS gives the site a reason to be revisited and supports later SEO content work.
• The Contact us page and the on-page contact form capture the inquiry at any point in the visit.

Search footprint and next step

Semrush (US database) shows 85 organic keywords and an estimated 30 monthly organic visits. That is a low base, which is normal for a newly launched custom design site: the build gives the pages a clean structure, but rankings do not arrive on their own. The next step is the SEO content program, with keyword and topic research, a RAG knowledge base built from the client's product and case materials, and monthly Search Console reporting to track movement.

RAGSEO usually observes significant improvements in rankings and organic traffic within 3 to 6 months. Current plans and pricing are listed at ragseo.ai/price, as of September 2026.